AI consultant & agentic systems architect · Harpenden
AI, actually
shipped.
Most AI consultants hand you a slide deck and a bill. I'm a hands-on Claude and Gemini expert who architects agentic systems and builds the thing — real AI that does real work in your business.
Strategy from someone who can also deliver it.
I'm James Selby — an AI consultant and agentic systems architect for ambitious SMEs. I build the AI other people only put on slides: agents that take real actions, automations that hold up in the real world, and strategy that survives contact with a running business. Based in Harpenden, working UK-wide.
How I work: strategy
first, then the real thing.
Map it
We start with an AI Opportunity Audit — I map how your business actually runs and find the places AI genuinely pays off. You get a costed plan and a straight verdict on what to build, buy, or skip. No hype, no jargon.
Build it
We start with the single highest-value move and build it properly — an agent, an automation, a tool — with the right context, guardrails and testing so it holds up in the real world. Narrow first, proven before we expand.
Run it
I stay to run, monitor and improve it as your business changes. Whether that's a tune-up or an ongoing Fractional AI Lead retainer, you get a partner who has your back after launch, not just up to it.
What I actually do.
A tight set of ways to work together — from a fixed-price first look to a senior partner on tap. Every one is hands-on, in plain English, with no lock-ins.
Frontier tools, real delivery.
I don't just talk about the cutting edge — I build on it every day. The frontier stack, used in anger to ship things that work:
Most "AI consultants" hand you a deck and disappear. I'm the opposite: a builder who consults. The strategy I sell is the strategy I can build — which is the whole point.
How I keep AI
reliable.
AI is powerful and it's also happy to be confidently wrong. The difference between a demo and something you can trust is engineering: clear guardrails, the right context, a human in the loop where it matters, and hard testing against real situations before anything touches a customer. Knowing where AI breaks — and building around it — is most of the job.
See how I do AEO honestly →Let's find where
AI pays off for you.
Start with a fixed-price AI Opportunity Audit — one clear plan, zero obligation to build. Or just book a relaxed, no-pressure chat and we'll see if it's a fit.
Plain English. No lock-ins. A real person who builds it, not a sales team.